by Buzz Harris, Executive Director, Development Resource Center
It’s Wednesday in the digital workplace. You’re a Luddite. An anxious Luddite. One of the office twentysomethings is in urgent monologue with you about “Web Two-Point-Oh.” Your digital footprint is “so 1995” and you need a “MyFace” account immediately! You’ve heard this before. You’ve read about it. And the kid is smart.
What’s a manager a shade greyer than the cybergeneration to do? First, don’t panic. Yes there is a new generation of marketing and communications tools out there: Facebook, MySpace, Twitter, LinkedIn, RSS feeds, and the fast-evolving Blog, among others. Your anxiety is natural. Society has hit one of those moments of rapid technological change when what was true for generations suddenly isn’t.